The main difference between White Hat and Black Hat SEO has to do with how SEO professionals conduct their back-linking strategy.
White Hat SEO looks at the long-term strategy that does not lead to penalization – though you can still be penalized if your SEO service provider does it wrong. On the other hand, Black Hat SEO looks for the fastest and usually the wrong strategy and can get you penalized.
In search engine optimization, Black Hat is a typical practice, which increases page ranking in search results via the means, which violate the terms of service of search engines. Implementing tactics of Black
Hat SEO is wrong by description. It can get your website banned completely from search engines or demoted in various search results. At the same time, a few tactics of this type of SEO are remarkably effective temporarily, if undetected and this can be tempting to use.
On the other hand, White Hat is the recommended practice used to increase search performance, which is in-line with a search engine’s terms and conditions. It maintains the website’s integrity and always stays within rules and regulations.
Key Differences between Black Hat SEO and White Hat SEO
• Methods/Techniques – White Hat SEO comes with techniques, such as quality content, web design, relevant Meta tag, research, and analysis. Black Hat SEO techniques include link farming, hidden links, blog comment spam, cloaked pages and keyword stuffing.
• Compliance – White Hat SEO methods has no deception and always conforms to regulations while Black Hat SEO involves methods that are considered quite unethical by various search engines.
• Consequence – the effect of using Black Hat SEO is that your site may get banned or get de-indexed and penalized with low rankings.
You may wonder why people still continue using Black Hat SEO techniques when severe penalties such as these are imposed. Arguably, this is because the perceived effectiveness of these techniques. Of course, it’s agreed that White Hat techniques take a quite long time to deliver results – this being one of the reasons why individuals get tempted to use riskier techniques.
Concisely, the major distinction between Black Hat SEO and White Hat SEO is that White Hat SEO consists of all the best practice methods, which are compliant with all search engine regulations. Site owners use these strategies to attain better and higher rankings on search engines. On the other hand, Black Hat SEO is the opposite. As discussed earlier, deception is often used through methods that are against search engine guidelines in order to improve the rankings of a website.